BOOF
Project
Brand Identity & Packaging // Personal Project
Responsibilties
Graphic Design, Art Direction
Year
2024
Info
Inspired by the Boof meme and its original meaning (look it up on urbn dictionary ya nasty), this mixed cocktail was designed with Gen Z in mind. Spontaneous, unfiltered and totally absurd; Boof was designed to be an authentic alcohol brand for the generation that grew up on the internet.