SPANISH PEACOCK
Project
Brand Identity // Spanish Peacock Winery
Responsibilties
Graphic Design, Art Direction
Year
2023-Present
Info
A young, botique winery; Spanish Peacock is a winery located in the hills of Jamul, CA, where they grow eight grape varieties that are crafted into unique spanish style wines.
Due to a change in ownership, the brand demanded a realignment in both brand values and identity. To accomodate this new realignment, a new visual identity was developed in order for the brand to widen its target demographic, as well as inject a hint of sophistication and modernity into the brand. As a newly rebranded winery, Spanish Peacock aims to both further its craft and to become more recognized in the California wine space.
This project is ongoing and is still currently in development.